My Maker

The Theatre Project UAE is a snack brand focused on delivering a unique and enjoyable popcorn experience. As the brand entered a competitive market, the goal was to build strong awareness, increase engagement, and create a consistent presence across social media platforms. To achieve this, the brand required a structured marketing approach — one that combines content, influencer collaboration, and performance-driven strategies to reach and engage the right audience.

My Maker needed a distinct identity in a crowded snack category where many brands rely on generic visuals. The challenge was to create something playful and memorable without compromising on clarity or product appeal. Additionally, the packaging needed to balance creativity with readability — ensuring it stands out on shelves while clearly communicating the product.

We focused on creating a visually engaging brand system that blends playful design with structured layouts. The use of bold typography, expressive visuals, and balanced composition helped create a brand that feels lively yet easy to understand. The packaging was designed to capture attention quickly while maintaining consistency across variations, ensuring strong brand recall and a cohesive product range.