Performance Marketing
Google Ads Management
Google Ads can connect your offer with people actively searching for a solution, but clicks alone do not make a campaign successful. Luke plans campaigns around the enquiry or sale you want, then connects targeting, ad messages and landing pages. We review performance in the context of lead quality and business economics rather than treating traffic as the final result.
Discuss your projectThe right fit
A scope built around your business.
For businesses with a clear offer and conversion journey that want to capture search demand or improve the structure of existing Google campaigns.
What we can include
- Audience, offer and keyword planning
- Google campaign structure
- Ad message development
- Conversion tracking review
- Testing, optimisation and reporting
Deliverables and responsibilities are confirmed in your tailored proposal.
Choose searches that match your offer
Campaign planning starts with your services, customer priorities and the actions visitors can take. We separate relevant buying intent from searches that are likely to produce unsuitable enquiries. Account structure, targeting and ad messages should make the offer clear before a click. Search, display and retargeting have different roles; the recommended mix depends on the goal and budget, rather than assuming every campaign should run everywhere.
Connect the click to a useful next step
A landing page should fulfil the ad's promise, explain the offer and make the enquiry or purchase path easy to follow. We review the journey alongside conversion measurement so optimisation has a meaningful signal. Form completion is not always a qualified lead, so feedback from your sales team can be important. Tracking also has consent and platform limitations; measured conversions are not a perfect record of every customer interaction.
Test against commercial outcomes
We review search terms, messages, targeting and available conversion data to inform changes. A campaign can generate cheap clicks while producing little business value, so cost per enquiry should be considered alongside suitability and eventual sales. Your proposal should separate advertising spend from management and production work. Results depend on the offer, competition, website and sales process; we agree a testing approach without guaranteeing a fixed return.
Your questions
Before we begin.
Is advertising spend included in your fee?
Media spend and agency work are separate items that should be defined in your proposal. We discuss a suitable test budget based on the offer and market, not a universal minimum.
Can you review campaigns we already run?
Yes. We review the existing account, targeting, conversion setup and landing-page journey before recommending changes or a rebuild.
Do you guarantee a number of leads?
No. Lead volume and quality depend on demand, budget, competition and the offer. We report the available evidence and use sales feedback to guide optimisation.
Start a conversation
Tell us what you want to achieve.
Share your business, current challenges and priorities. We'll discuss the right scope for your google ads management project.
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