Performance Marketing
Meta Ads Management
Facebook and Instagram campaigns need more than an attractive post and a broad audience. Luke connects the offer, creative and destination to the outcome you want: a relevant enquiry, product purchase or return visit. We develop a structured testing plan so campaign decisions are based on available evidence rather than the creative team's favourite design.
Discuss your projectThe right fit
A scope built around your business.
For brands using paid Facebook or Instagram campaigns to introduce an offer, generate enquiries, sell products or reconnect with interested visitors.
What we can include
- Audience and offer research
- Meta campaign strategy and setup
- Static and video ad creative
- Lead or sales measurement review
- Creative testing and optimisation
Deliverables and responsibilities are confirmed in your tailored proposal.
Make the offer clear in the creative
People encounter paid social while doing something else, so the message needs to establish relevance quickly. We develop creative around the customer's problem, the offer and credible reasons to consider it. Different concepts can test different messages, not just different colours. Brand consistency still matters: the ad, profile and landing page should feel connected. Claims and product information must be approved by your business before launch.
Design the campaign around the next action
Lead campaigns and purchase campaigns require different journeys and measurement. We discuss the destination, enquiry handling and available tracking before building the campaign. Platform lead forms can reduce friction but still need a clear follow-up process; a website journey can provide more context but may introduce extra steps. The right choice depends on your offer, lead qualification needs and ability to respond, not only the lowest reported form cost.
Refresh tests without losing the learning
Creative, audience response and budgets are reviewed together. We look for useful patterns across messages and formats, then adapt the next tests rather than changing everything at once. Platform attribution and privacy restrictions affect reporting, so sales information helps interpret the results. A high click rate is not proof of profitable growth. We agree the reporting focus and use the business outcome to guide campaign changes.
Your questions
Before we begin.
Is Meta advertising the same as social media management?
No. Meta advertising manages paid campaigns and media spend. Organic management covers ongoing content, publishing and community interaction; the two can share creative direction but have different scopes.
Do you create the ad assets?
Our creative team develops static and video ads aligned with your brand. The formats, production requirements and approval process are defined in the proposal.
Can you promise a specific return on ad spend?
No. Return depends on the offer, margins, budget, website and competition. We use the available sales and campaign data to inform testing and reporting.
Start a conversation
Tell us what you want to achieve.
Share your business, current challenges and priorities. We'll discuss the right scope for your meta ads management project.
Connected services
More in performance marketing.
Let's build your brand
Ready to turn your business into a brand people choose?
Book a free 30-minute consultation. We'll review your brand, website and marketing and show you where growth is hiding.