Search Engine Optimisation
Local SEO & Google Business Profile
Local search connects people with businesses they can visit or hire in a relevant area. Luke aligns your Google Business Profile, website and business information so potential customers encounter a clear, consistent offer. The work is built around your genuine operating locations and service coverage, not a mass of near-identical city pages.
Discuss your projectThe right fit
A scope built around your business.
For eligible businesses serving customers in person, local service businesses and organisations with genuine locations or defined service areas.
What we can include
- Google Business Profile review
- Business information consistency checks
- Local keyword and intent mapping
- Useful location-page recommendations
- Local visibility and enquiry reporting
Deliverables and responsibilities are confirmed in your tailored proposal.
Build on accurate business information
We review how your business is represented in its profile, website and relevant citations. Names, contact details, opening information and service descriptions should reflect the real business. Profile eligibility and representation must follow Google's rules; an online-only business should not assume it qualifies. We work with the information and access you provide, and identify inconsistencies that could confuse customers or weaken the connection between your profile and website.
Answer the local customer's question
A useful local page explains the services available, real coverage, contact options and any details that affect the customer's decision. Simply swapping a city name in generic copy adds little value. We map local search intent to existing pages first, then recommend a distinct location page only when it can offer meaningful information. Local relevance should complement your broader service content rather than fragment it into competing versions.
Measure enquiries, not just map positions
Local search results vary with the searcher's location, query and competitive context. A single position report cannot describe every customer's experience. We review available profile interactions and website enquiries alongside visibility. Reviews should come from genuine customers; fabricated reviews and invented offices are not part of the work. The aim is an accurate, useful local presence with a measurable enquiry journey, not a promise of a permanent top map position.
Your questions
Before we begin.
Can an online-only business have a Google Business Profile?
Eligibility generally depends on in-person customer contact under Google's current guidelines. We review eligibility before recommending profile work rather than creating an unsupported listing.
Do we need a page for every city?
No. Pages should reflect real coverage and provide distinct value. We first assess whether an existing service or location page answers the searcher's needs.
Can you guarantee the top map result?
No. Local results depend on factors including relevance, distance and prominence. We focus on accurate information, useful content and transparent reporting.
Start a conversation
Tell us what you want to achieve.
Share your business, current challenges and priorities. We'll discuss the right scope for your local seo & google business profile project.
Connected services
More in search engine optimisation.
Let's build your brand
Ready to turn your business into a brand people choose?
Book a free 30-minute consultation. We'll review your brand, website and marketing and show you where growth is hiding.