Social Media Marketing
Social Content Creation & Reels
Social creative has to make sense in the feed while still feeling unmistakably yours. Luke develops post design, reel concepts and captions around your brand direction and the audience's interests. We connect the creative to a content plan, so assets form a coherent series rather than a folder of attractive but unrelated posts.
Discuss your projectThe right fit
A scope built around your business.
For brands with a strategy but limited creative capacity, businesses preparing campaign content, or teams that need a more consistent visual and editorial voice.
What we can include
- Creative post design
- Reel concepts and direction
- Caption writing
- Channel-specific format planning
- Monthly creative review and approvals
Deliverables and responsibilities are confirmed in your tailored proposal.
Build creative from real brand material
Product details, brand guidelines, customer questions and available images provide the foundation for useful content. We shape ideas around the purpose of each post instead of relying on generic motivational copy. A content series can explain an offer, introduce a product range or show a process, provided your business supplies accurate material. Claims and customer stories must be approved; invented testimonials or unsupported results are not suitable creative inputs.
Plan reels before production
A reel concept defines the idea, opening, sequence and intended takeaway. Direction helps align the format with the brand and selected channel. Production needs vary: some concepts can use existing material, while others need new footage, products, locations or people. We confirm what is available and what production support is in scope before planning an asset the team cannot deliver. Concept development is not an automatic promise of a full on-location shoot.
Keep design and captions connected
The visual and caption should support each other rather than repeat the same text unnecessarily. We adapt agreed assets to the formats required by your channel plan and organise review before publishing. A recognisable identity does not mean every post uses an identical layout; it means the typography, visual language and tone feel connected. Available insights can inform future themes, but no reel concept guarantees viral reach.
Your questions
Before we begin.
Do you provide filming as well as reel concepts?
We develop reel concepts and direction and can discuss production support. Filming, editing requirements, locations and supplied footage are confirmed in the proposal rather than assumed.
Can you use our existing photography and footage?
Yes, where the material is suitable and your business has the rights to use it. We review available assets before agreeing concepts and formats.
Is posting included with content creation?
Publishing and community management are separate activities unless combined in the agreed scope. You receive content for approval before it goes live.
Start a conversation
Tell us what you want to achieve.
Share your business, current challenges and priorities. We'll discuss the right scope for your social content creation & reels project.
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